Privacy: Up and down
Drafted for this site on 2026-08-30, accepted 31 August 2026. It replaces united States boilerplate citing CalOPPA, a blog and a telephone contact, published 01/02/2020. Every statement below traces to evidence recorded with it.
Up and down!: Privacy Policy
Last updated: 30 August 2026
Who is responsible
Appro-app SRL, Rue Théodore Verhaegen 196-202 box 6231, 1060 Saint-Gilles, Brussels, Belgium. Enterprise number 0786.765.713. For any question about this policy or about your data, write to hello@appro-app.com.
What the game itself collects
Nothing that identifies you. Up and down! has no account, no sign-in, and no server of its own. Your best score, your theme choice and whether you have removed advertising are stored on your device and are not sent to Appro.
Advertising
The game shows interstitial advertisements supplied by Google Mobile Ads. Google, and the advertising partners it approves, may process technical information from the request itself, such as your IP address, device and advertising identifiers, an approximate location derived from the network, and how you interact with an advertisement.
Before any advertisement is requested, the game asks for your choice through Google's User Messaging Platform, which is the consent screen you see on first launch in regions where consent is required. Advertisements are requested only when that system reports they may be. You can reopen the choice from the game's settings where your region provides it.
Google's privacy information is at https://policies.google.com/privacy, and how Google uses data from apps that use its services is at https://policies.google.com/technologies/partner-sites.
Removing advertising
The game offers a one-off in-app purchase that removes advertising. Apple processes the payment through the App Store; Appro-app SRL never receives your card, bank or billing details. Whether you own the purchase is stored on your device and restored through Apple's own system when you ask the game to restore purchases.
Game Center
If you sign in to Apple Game Center, your Game Center identity and your scores are handled by Apple under Apple's own privacy policy, and your scores may be visible to other players on a leaderboard. Appro-app SRL does not receive your Apple account details. Game Center is optional and is controlled from your iOS settings.
Attribution
The game registers Apple's SKAdNetwork identifiers, which is Apple's privacy-preserving way of telling an advertiser that an installation followed an advertisement. It reports no information that identifies you.
What the game does not do
It does not track you across other companies' apps or websites; the application's Apple privacy manifest declares no tracking and no collected data types. It does not use Firebase, does not send push notifications, does not read your location, does not access your contacts, photos, camera or microphone, and has no analytics of its own.
Children
The game is not directed at children under 13 and does not knowingly process their personal data.
Your rights
Under the GDPR you may ask for access to your personal data, its correction or deletion, a restriction of or objection to its processing, and its portability, and you may complain to a supervisory authority. In Belgium that is the Autorité de protection des données / Gegevensbeschermingsautoriteit. Because the game holds no identifiable data of its own, most requests concern data held by Google as an advertising provider, and the policy above says where to reach them. Write to hello@appro-app.com and we will help.
Changes
This policy is updated when the game's providers or processing change. The current version and its date stay available at https://www.appro-app.com/privacy-up.html.